Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture
Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' &\xa0 Idea's 'What and Idea Sirji' ?
\nHow has the meaning of leadership evolved in this dynamic advertising and marketing landscape?
\nWhat defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies?
\nSuraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & teamX India (Omnicom x Mercedes-Benz).\xa0
\nHe has worked as a senior leader at McCann, Publicis Group, Lowe Lintas & Mudra. He is good with managing P&L, driving growth agenda, nurturing client relationships, encouraging inclusion & diversity at workplace and building long term brands and profitable business.\xa0
\nConnect with Suraja on Linkedin https://www.linkedin.com/in/skshapingfuturethinking
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra.\xa0 Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.\xa0
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \xa0
\nEmail Jasravee at jasravee@gmail.com
\nIndex
\n00:00 Preview & Introduction to Suraja
\n03:32 What an Idea Sirji ! Revisited: The Iconic Idea Campaign
\n12:22 Carrying the Idea Campaign Forward
\n19:09 Share the Load: Ariel's Empowering Campaign
\n31:08 Beyond Laundry : The Purpose & Social Impact of\xa0 #sharetheload\xa0
\n37:04 Share the Load - For the Youth &\xa0 Social Media
\n44:19 Culture: Shaping and Navigating
\n49:40 Leading in the Age of Disruption
\n58:19 Rapid Fire: Getting Personal with Suraja Kishore
\n01:01:25 Connecting with Suraja Kishore
\nThrough his insights and experiences,\xa0 Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel's 'Share the Load'\xa0 and Idea's 'What an Idea Sirji'. He discusses his view on leadership and the importance of nurturing a culture that inspires change.\xa0
\nConfessions Over Insights
\nAriel's 'Share the Load' campaign's foundation lies in the raw confessions of individuals, not just insights. This approach strips away societal facades, revealing the true hypocrisies that exist. The campaign challenges societal norms and aims to ignite cultural change, addressing issues like patriarchy through everyday decisions.
\nCreating Value Beyond Campaigns
\nKishore emphasizes the need for agencies to focus on creating value rather than just campaigns. Clients who trust in this philosophy reap the rewards of authentic engagement. Brands, according to Kishore, act as magnets, attracting individuals who resonate with their beliefs. This attraction forms the basis of brand loyalty and advocacy.
\nCultural Strategy Over Brand Purpose
\nKishore advocates for a shift towards cultural strategy over brand purpose alone. In a rapidly evolving landscape, brands must align with broader cultural shifts to remain relevant.
\nHe underscores the significance of cultural resonance, highlighting 'What an Idea Sirji' campaign of Idea which looked at the transformational societal impact of a mobile.\xa0
\nLeadership & Culture
\nLeadership, to Kishore, transcends titles and designations. It's about actions, contributions, and fostering a culture of listening and mentorship. He emphasizes the value of collective wisdom within organizations, acknowledging the wealth of insights and experiences each team member brings to the table.
\nKishore underscores the importance of nurturing a culture of openness, authenticity, and accountability within organizations to drive meaningful change.
\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
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