Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
Content\xa0 is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?\xa0
\nPlease explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?\xa0
\nSame concept, different angles. Could you share some examples to explain this ?\xa0
\nHow should one identify big ideas?\xa0
\nWhat are the 4 objections? How can content overcome these proactively?\xa0
\nPurna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of\xa0High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft.
\nShe has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.
\nPlease connect on Linkedin - https://www.linkedin.com/in/purnavirji/
\nHer Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.\xa0
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \xa0
\nEmail Jasravee at jasravee@gmail.com
\nThe discussion covers the Purna\xa0 focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals.
\nThe Key Highlights
\n\U0001f4dd Repurposing top-performing content instead of creating new content from scratch can be a strategic approach.
\n\U0001f4a1 Understanding audience behaviour and preferences is crucial for creating impactful content and campaigns.
\n\U0001f4ca Analytics can provide valuable insights into audience behaviour, helping to optimize content and posting strategies.
\n\U0001f6e0\ufe0f Talking to existing customers and understanding their motivations can inform marketing strategies and messaging.
\n\U0001f30d Advocacy and community building can be key in engaging the audience and driving meaningful interactions with the brand
\nIndex
\n00:00 Preview & Introduction to Purna Virji
\n02:21 Repurposing Content - Needs to Be Enduring Like Chanel
\n06:25 Content Assets are like a Capsule Wardrobe
\n07:04 Big Idea\xa0 & Content Marketing
\n10:11 One Big Idea & Its Many Uses - Spotify Unwrapped, Apple etc
\n17:45 Where Do You Start with Repurposing Content
\n22:05 Understanding Your Audience for Content Marketing
\n29:55 Tools for Understanding Audience - Primary Research vs Analytics
\n33:53 Four Type of Objections by Customers that Content Needs to Address
\n38:48 Rapid Fire - Personally Speaking with Purna Virji
\n40:56 Getting in Touch with Purna Virji
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