In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact?\n\nWhat does it mean to be a meaningful brand in the current times? \n\n222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated?\n\nGen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ?\n\nWhat is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples \n\nWhat are the key \u2018me\u2019 benefits/ principles that top Meaningful Brands deliver on (ref 2023 report)?\n\nThe Meaningful Brands Study is powerful, but how does Havas leverage it to guide clients beyond insights? \n\nSanchita answers the above questions and many more as she takes us on a journey of how cultural and societal forces are changing what it means to be meaningful for brands.Sanchita Roy is the Chief Strategy Officer at Havas Media Group, India. Sanchita is a consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism.\n\nPlease connect with her on Linkedin https://www.linkedin.com/in/sanchita-roy-2b5aabb/\nEmail her at sanchita.roy@havasmedia.com\n\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative, India. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. \n\nPlease visit Jasravee at https://jasravee.com/\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \nEmail Jasravee at jasravee@gmail.com\n\nFollow Jagged with Jasravee on Social Media\nCampsite One Link : https://campsite.bio/jaggedwithjasravee\nIndex\n\n00:00 Preview & Introduction to Sanchita\n02:18 Purpose and Premise of the Meaningful Brand Study\n08:15 Why Meaningful Brands Outperform the Market\n12:21 Consumer\u2019s Search for Meaning and Expectations from Brands\n14:29 Purpose vs. Meaning, Covid Rebooted: How Our Values Shifted \n15:23 Rise of Me-conomy - Purpose Becomes Personal\n20:47 Gen Z - Search for Meaning Amongst the Youth\n24:11 Meaningful Today is Being Personal- Examples of Mattress & Auto\n32:02 From Age of Cynicism to Me-conomy - How Covid Changed Us\n36:38 Brand Meaning Makeover: How to Use Meaningful Brand Study \n39:52 Applying the Study to a Global Fast Food Brand \n43:07 Rapid Fire - Personally Speaking with Sanchita Roy\n44:44 Connecting with Sanchita Roy\n
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