Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
How have your engineering skills helped you in marketing?
\nHow is marketing like a bridge?
\nWhat is the difference between marketing and sales? Can you explain the distinction using the headlight analogy?
\nWhat is the difference between "Big M" and "Small m" marketing?
\nHow can the obsession with measurable ROI limit marketing potential?
\nWhy is pricing so important in marketing? What measures can business schools take to address this?
\nWhat are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective?
\nAtul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University.
\nConnect on Linkedin https://www.linkedin.com/in/atulminocha/
\nVisit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha
\nHis Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@gmail.com
\nIndex
\n00:00 Preview & Introduction to Atul
\n03:30 Journey from Engineer to Marketeer
\n09:30 Solving Problems, Not Just Selling Products
\n11:30 Marketing is Like a Bridge
\n15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap
\n18:21 Headlight Analogy: Difference Between Sales and Marketing
\n22:25 Big M vs. Small m Marketing: What's the Difference?
\n26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do
\n36:36 Pricing, One of the 4 Ps for Marketers
\n40:36 Random Acts of Marketing
\n44:17 How to Avoid Random Acts of Marketing
\n47:31 Rapid Fire - Personally Speaking with Atul Minocha
\n51:40 Connecting with Atul Minocha
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