Ep 11 : Gurkha -The World's Finest Cigars, Global Super Brand ,Indian Origin & its Luxury Marketing Strategy & Brand Launch in India by Danny Carroll
How to re-invent a hundred year old dying Indian Cigar brand founded in 1887 and transform it to a premium global super brand for the ultra-rich ?
\nHow did an Indian Parsi Guy, based in Florida, disrupt cigar consumption in 1992 by taking inspiration from the Great Indian Curry ?
\nHow to launch a super-luxury brand in India (which retails at high-end at USD 3000 per stick ) and ensure it becomes a roaring success in five years ?
\nDanny Carroll, serial entrepreneur and brand ambassador of Gurkha in India answers the above questions and many more as he takes us onto a fascinating ride of how a brand of Indian cigars founded in 1887 patronised by the British Army was re-invented by an enterprising Parsi gentleman based in Florida, Mr Kaizad Hansotia. Mr Hansotia re-invented cigars and disrupted the category ensuring that Gurkha became the world's finest cigars.
\nToday, Gurkha has over 105 Brands. Visit Gurkha at www.gurkhacigars.com Danny talks about how he & team Gurkha launched Gurkha in India and how they displaced far cheaper Cuban cigars. He takes us on a fascinating journey of how they created the infrastructure, the community & the market for cigar consumption in India. He also talks about how they marketed to the super-rich in India, making the brand synonymous with the best the money can buy, and an essential treat at the wedding of the super-rich including a certain Mr. Mukesh Ambani.
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
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