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How do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice? \n\n Why \u2018unmasking the customer base\u2019 is the hidden goldmine within one\u2019s business? How should a business go about it? What are the misconceptions? What are some of the best practices? \n\nPlease provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value) \n\nWhich are some key CLV misconceptions ? \n\nDecoding CLV Calculation \u2013 which are the 3 crucial factors. Will this hold true across industries? Why? \n\n Please share a case study showcasing the impact of CLV on business performance and decision-making.? (Penn students accurately forecasted Dish Network's customer acquisition, outperforming Wall Street experts. How?)\n\nPeter answers the above questions and more as he takes us on a journey or understanding & valuing our customer base. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. With a passion for understanding and forecasting customer shopping and purchasing activities through behavioral data analysis, Professor Fader's expertise spans a wide range of industries, including telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.\n\nPeter Fader also co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on \u201ccustomer-based corporate valuation.\u201d\n\nLatest Book of Peter is The Customer-Base Audit: The First Step on the Journey to Customer Centricity Kindle Edition\nhttps://www.amazon.in/gp/product/B0B65KKHN9/\n\nFader is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020, 2012) and coauthor of The Customer Centricity Playbook (2018) with Sarah Toms.\n\nConnect with Peter on Linkedin https://www.linkedin.com/in/peterfader/\n\nVisit Peter's University Page https://marketing.wharton.upenn.edu/profile/faderp/\n\nVisit Peter's Cool Numbers Website http://www.coolnumbers.com\n\n\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. \n\n\nPlease visit Jasravee at https://jasravee.com/\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \nEmail Jasravee at jasravee@theadiva.com\n\n\nIndex\n\n00:00 Preview & Introduction to Professor Peter Fader\n03:28 Customer Centricity Unveiled\n06:25 Customer Lifetime Value - How Granular Do We Need to Get\n08:51 Misconceptions about Customer Lifetime Value\n13:53 Measurement of CLV - Recency, Frequency, Monetary Value\n17:20 Understanding Cohorts\n24:16 Scaling Up: Avoiding the Pitfalls of Losing Intuition & Intimacy\n26:39 Product Development Aligned to Customer Value\n31:41 Customer-Based Corporate Valuation\n34:17 Talent Show: Cool Numbers - The Story of a Dollar Bill's Journey\n37:29 Rapid Fire - Personally Speaking with Peter Fader\n\n\n\n\nFollow Jagged with Jasravee on Social Media\nCampsite One Link : https://campsite.bio/jaggedwithjasravee\n\nFacebook Page : https://www.facebook.com/jaggedwithjasravee\nInstagram : https://www.instagram.com/jagggedwith\nPodcast Page : https://anchor.fm/jagged-with-jasravee\nYoutube Page : https://www.youtube.com/c/jaggedwithjasravee\n\n\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.\n\nWebsite : https://jasravee.com/