Ep 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real Life
How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour?
\nHow can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives?
\nWhat is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ?
\nHow does self-signaling and self-identity impact the effectiveness of incentives?
\nHow do we leverage the principles of mental accounting to enhance the impact of incentives ?
\nUri answers the above questions and more as he takes us on a journey of understanding the power and pitfalls of incentives. Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics, Rady School of Management, University of California, San Diego.\xa0
\nUri Gneezy is an esteemed behavioural economist and author who has made significant contributions to the field of incentives and decision-making. His research focuses on understanding how incentives shape behavior and how to effectively utilize them in real-world settings.
\nHis latest book is\xa0 Mixed Signals: How Incentives Really Work
\nhttps://www.amazon.in/Mixed-Signals-Incentives-Really-Work/dp/0300255535
\nConnect with Uri on Linkedin\xa0 https://www.linkedin.com/in/uri-gneezy-6292b988/
\nHis website http://www.gneezy.com
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.\xa0
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \xa0
\nEmail Jasravee at jasravee@theadiva.com
\n00:00 Preview & Introduction to Uri Gneezy
\n02:30\xa0 Idea of Book Mixed Signals\xa0
\n03:48\xa0 Fine as a Price - Parents Coming Late
\n07:16\xa0 Psychological & Non-Monetary Incentives\xa0
\n10:24 Self-Signaling Incentives
\n11:47 Aligning Incentives with\xa0 Culture, Organizational Values
\n12:48 Mixed\xa0 Signals in Workplace\xa0
\n16:37 Chief Commonsense Officer: The Art of Messaging
\n20:01 Crafting Incentives Examples - Loyalty Programme Incentives of Airlines
\n21:30 Crafting Incentives Process - A/B Testing, Knowing Your Customer
\n22:18\xa0 Knowing Your Customer - Toyota\xa0 Triumphs\xa0 Honda in Green Incentive Game
\n26:27 Negative Incentives and the Power of Punishment
\n28:22\xa0 Incentives for the Long Term - Being Good for The Planet, Smoking\xa0
\n30:40 Habit Formation and the Choices We Make
\n35:31 Free Sampling and the Art of Price Promotions
\n39:21 Mental Accounting in Incentive Design - Free Fuel vs. Cash
\n42:56 Personally Speaking with Uri Gneezy - Rapid Fire
\n47:09 Connecting with Uri Gneezy
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\n#Rewardsandrecognition #Rewardsandincentives #Nonmonetaryincentives #nonfinancialincentives #employeemotivation #customermotivation #customerincentives #employeeincentives #behaviouralchange #consumerpsychology #neuromarketing #consumerscience #neuroscience #neuropsychology #customerpromotions
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