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How can marketing be a powerful force that helps a company communicate its strategy?\n\nHow can B2B marketers create a common language to improve internal communication?\n\nHow can strategic differentiation through messaging drive meaningful connections with customers?\n\nJim answers the above questions and many more as he makes a case for aligning marketing tactics with business strategy. Jim Everhart is a Writer, Strategist & Author. His experiences in strategy, creative direction, and storytelling enable him to create brand messaging strategies and content that help B2B marketers integrate their messaging across all their marketing tactics. He has written a book, Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics\n\nConnect with him on Linkedin : https://www.linkedin.com/in/jim-everhart-4121032/\n\nHis book on Amazon : https://www.amazon.in/gp/product/B09H28NSLD/\n\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. \n\n\nPlease visit Jasravee at https://jasravee.com/\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \nEmail Jasravee at jasravee@theadiva.com\n\n\nIndex\n\n00:00 Preview & Intro to Jim Everhart\n03:10 Genesis of Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics\n6:31 Marketers Need to Be Aligned to & Communicate Business Strategy \n07:51 Ford's Campaign "Quality is Job 1" - Both Internal & External Messaging\n10:20 Need for Common Language within an Organization \n12:00 Conveying Strategy Akin to a Bumper Sticker\n14:25 Marketing Success Using Principle of Being Aligned, Connected, and Differentiated \n22:17 Humanizing B2B marketing - Recognizing & Appreciating the Human Endeavor Behind It\n29:13 Rapid Fire - Personally Speaking with Jim Everhart\n30:32 Connecting with Jim Everhart\n\n\nFollow Jagged with Jasravee on Social Media\nCampsite One Link : https://campsite.bio/jaggedwithjasravee

In this conversation, the focus is on aligning business strategy, marketing tactics, and messaging in B2B marketing. The discussion highlights the importance of effective communication both internally and externally.Ford's successful campaign centered on quality, transforming the company's image and addressing past issues. It serves as an example of a powerful and visually appealing commercial that resonated with the audience.

The conversation emphasizes the need for concise messaging, with Michael Porter's advice of distilling complex ideas into three to five words. It highlights the role of marketing in ensuring that the company's strategy is communicated effectively, both within the organization and to the public.Internal communication is crucial, as it helps create a common language and improves overall understanding.

Jim suggests using tools and strategies to align business objectives, customer needs, and messaging, ensuring everyone knows what to communicate.The conversation also touches on the importance of differentiation and consistency in messaging. A company should stand for something and be proud of its unique value proposition, while also backing it up with action.Overall, the conversation emphasizes the significance of clear and aligned communication in B2B marketing, which enables businesses to effectively convey their strategy, connect with the target audience, and differentiate themselves in the market.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.