Ep 105 : Melanie Deziel on Transforming Content Marketing via Unlimited Story Ideas & Earning Trust
What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers?
\nHow do you view the role of user-generated content in building a brand's presence?
\nIn "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing?
\nAs a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing?
\nMelanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel\xa0 is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust."\xa0
\nMelanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities.
\nMelanie's website https://www.storyfuel.co/
\nMelanie on Linkedin https://www.linkedin.com/in/melaniedeziel/
\nMelanie's Books\xa0
\nhttps://www.amazon.com/dp/1734329009/
\nhttps://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.\xa0
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \xa0
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Intro to Melanie Deziel
\n02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content
\n05:45 Content Fuel Framework : Unlimited Story Ideas
\n09:16 Content Fuel Framework - How the Focus + Format\xa0 Drives High-Quality Content
\n10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream
\n18:38\xa0 Focus of\xa0 Data and Curation - A Canva Example
\n22:15\xa0 How to Showcase Your Expertise using Curation\xa0
\n24:11 Underutilized Format of\xa0 Image Galleries
\n26:50 Using Quizzes as a Fun and Effective Format for Content Creation
\n30:24 How to Select the Best Content Ideas for Maximum Impact
\n32:58 User Generated Content : The NY Times User-Generated Content Example
\n35:45 Multipliers : Scaling Up Content Ideas that Work
\n41:22\xa0 Prove It : Building Trust with Collaboration, Demonstration, and Education
\n45:18\xa0 Demonstrating\xa0 Connection to Community Connection
\n46:47 Rapid Fire - Personally Speaking with Melanie Deziel
\n49:06 Connecting with Melanie Deziel
\nThe Content Fuel Framework
\nThe Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats.
\nBasic - What is it?
\nHow-to - How to do it?
\nList - What are the best tips?
\nMyth-busting - What are the common myths?
\nPeople - Who are the people involved?
\nProcess - How is it made?
\nHistory - What is the backstory?
\nComparison - How does it compare?
\nCurrent events - What is happening now?
\nFuture - What is the future of this?
\nHere are the ten formats:
\nArticle
\nList
\nVideo
\nAudio
\nInfographic
\nSocial media post
\nNewsletter
\nWebinar
\nPresentation
\nEmail course
\nBy combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products.
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