Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process
What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies?
\nHow to creating a Great Content Brand ? What are the Six Principles of Great Content Brands?
\nWhat is the importance of Content Pillars ? Are You Missing Something Tangential?
\nWhat is the role of Confidence & Experimentation in Content Marketing?
\nWhat is the role of AI & Chat GPT in content marketing ?
\nHow to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ?
\nDoug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics.
\nPlease visit his company http://www.velocitypartners.com
\nConnect with him on Linkedin https://www.linkedin.com/in/dougkessler
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex of Content
\n00:00 Preview & Introduction to Doug Kessler
\n03:23 The Power of a Galvanizing Story, Role of Change
\n09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer
\n11:38 What is a Great Content Brand
\n16:11 6 Principles of Great Content Brands
\n19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious
\n21:44 Content Pillars: Are You Missing Something Tangential?
\n26:08 Confidence in Content Marketing, Dumb Ways to Die
\n31:44 Content Marketing is Biggest Threat to Content Marketing
\n32:25 Chat GPT & AI for Content Marketing
\n34:35 Stealing Content to Keep Up
\n37:38 Hiring a Content Agency
\n41:15 B2B Marketing - Hard-work & Integrity
\n46:58 3 Qualities of a Great Content Writer
\n47:44 Rapid Fire - Personally Speaking with Doug Kessler
\n51:32 Connect with Doug Kessler
\nSix Principles of Great Content Brands according to Doug are
\n1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information.
\n2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember.
\n3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them.
\n4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable.
\n5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback.
\n6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders.
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