Ep 100 : Roshan Abbas on How Brands Can Tell Stories, Create Communities, Empower Creators
How to tell stories to understand your own thoughts, use the hero's journey, build great conversations, listen better, and pitch ideas effectively? How to use the 8-13-18-24 and 10-20-30 exercises to learn about storytelling?
\nHow to create branded content campaigns using the power of spoken word and storytelling?
\nHow to build communities around passion points as a long-term marketing and brand-building strategy?
\nHow to empower creators and what is Maslow's hierarchy of creators? How can marketers get the best out of creators?
\nHow to create online and offline brand experiences using performance and experimental art to keep stakeholders engaged?
\nRoshan answers the above questions and many more as he takes marketers on a journey of growing brands through storytelling, building meaningful communities and truly collaborating with creators. Roshan Abbas is a well-known Indian entrepreneur, media personality, and creative professional. He has become synonymous with creativity, innovation, and inspiration. Currently, Roshan Abbas is the Founder of Kommune India and the Founder and Managing Director of Geometry Encompass.
\nRoshan Abbas is versatility personified. He is an actor, TV and radio host, producer, event manager, creative director, film and theatre director, lyricist, CEO, angel investor, serial entrepreneur, author, and public speaking coach.
\nConnect with Roshan on Linkedin https://www.linkedin.com/in/roshan-abbas/
\nPersonal Website https://www.roshanabbas.com
\nWebsite of Kommune https://kommuneity.com
\nEmail him at roshan@kommuneity.co.in, roshanabbas1970@gmail.com
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex of Conversation
\n00:00 Preview and Introduction to Roshan Abbas
\n04:25 Storytelling for Business and Brands - The Need for It, Methods - The Hero's Journey
\n10:45 Storytelling Exercises - Lifestage Exercise 8, 13, 18, 24, Guy Kawasaki Exercise 10-20-30
\n15:47 Storytelling in the World of AI and ML - Chat GPT
\n18:25 Marketers as Culture Catchers - Be Interested or Be Interesting
\n19:50 Brands with Great Stories - Apple, Redbull, Facebook
\n24:15 Building Successful Brand Communities - Rise of a Conscious Consumer, Building the Guard Rails, Solving a Problem to Build Community
\n28:56 Community Building by Asian Paints
\n30:23 Kommune, Spoken Word - Roshan Abbas's Communities, His Journey as a Creator
\n37:30 The Maslow's Hierarchy of Creators
\n38:57 Marketers Collaborating with Creators - Getting the Best Out of Creators
\n43:09 Gulzar as a Creator for a Banking Client
\n46:14 Marketers as Creators, and Getting the Best Out of Agencies - The Need for Cultural Immersion
\n53:50 Experiential Marketing and Live Events in a Post-Pandemic World - Experience Economy and Young People Wanting to Live in the Moment
\n58:30 Roshan Abbas Faces Rapid Fire
\n01:01:05 Talent Show - Roshan Abbas as a Singer
\n01:03:50 Connect with Roshan Abbas
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
\nFollow Jagged with Jasravee on Social Media
\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
\nYoutube Page : https://www.youtube.com/c/jaggedwithjasravee
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