122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain
SUMMARY
\nThe episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors\xa0 emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations.
\nHighlights
\n\U0001f3af The\xa0 professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management.
\n\U0001f4bc The episode underscores the significance of leadership in shaping a brand\u2019s response to a crisis.
\n\U0001f5e3\ufe0f It emphasizes the need for transparency and accountability, with the hosts urging brands to take responsibility for their actions and apologize for any harm caused.
\n\U0001f91d They stress the importance of treating all individuals with dignity, regardless of their background, and protecting the planet as a stakeholder.
\n\u2728 The hosts highlight the benefits of building an authentic brand, one that consistently fulfills its promises, and the long-term positive impact it can have on a company\u2019s success.
\nGUESTS
\nShailendra Pratap Jain (Shelley ) is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. Well-known for his widely published scholarship in consumer psychology,
\nShalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma..
\nPlease visit their website https://brandtransgressions.com/
\nBook on Amazon https://www.amazon.in/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
\nINDEX
\n00:00 Preview & Introduction
\n01:21 Case Study - Maggie Noodles in India
\n04:59 Case Study - Boeing 737 Max Crashes
\n13:02 Tylenol - Best Practices in Crisis Management
\n22:45 Case Study - Philadelphia Starbucks Incident.
\n29:02 Case Study: Dolce & Gabbana 's China Controversial Videos
\n35:34 Brands that Prioritise Values over Profit -Ben & Jerry's, Patagonia, The Taj Mumbai
\n38:02 Key Principles for Effective Crisis Management
\n47:45 Rapid Fire with Shelley & Shalini
\n49:53 Connecting with Shailendra & Shalini
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/