119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle.
\nPD emphasises the importance of understanding the consumer\u2019s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy\u2019s, Kellogg\u2019s, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning.
\nPD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work with doctors and healthcare professionals to ensure the credibility and efficacy of nutritional products for target audiences.
\nPD believes that mothers are the key drivers in shaping the nutritional choices of children. He underlines the importance of a mother\u2019s role in introducing diverse food flavours early, promoting healthy habits, and combatting the challenges of picky eating.
\nFinally PD shares his passion for mindfulness and mindful communication. He believes that mindful living can create a more harmonious and authentic existence, highlighting the importance of aligning our words with our actions.
\nProshanjit Dey or PD is the Vice President of Marketing (Strategy & Innovation) at Aditya Birla Group, leading corporate strategy and innovation for home segment brands like Ultratech Cement and Hindalco. With over two decades of experience, he has expertise in marketing, sales, branding, digital transformation, and business development.
\nProshanjit has successfully launched several products in the nutrition and nutraceuticals space, for companies like Dr Reddy's, Nestle & Kellogg driving growth in India and emerging markets. He co-founded the Global Society for Digital Transformation and is a Lean Six Sigma Black Belt, TEDx speaker, and a lifelong learner with multiple postgraduate diplomas in innovation and digital business.
\nConnect with him on Linkedin https://www.linkedin.com/in/proshanjit-dey-ab524926/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@gmail.com
\nIndex
\n00:00 Preview & Introduction to Proshanjit Dey
\n03:39 Marketing 4.0 - From Mass Media to Micro-Moment Marketing
\n09:17 Dr Reddy's Celevida Caselet -Marketing Diabetes Supplements
\n23:20 Kid's Nutrition - Dr Reddy's Launch of Celehealth & Gummys
\n33:35 Kellogg's Masterbrand & Breakfast Cereals Launch in Asia
\n40:42 Mother's Struggle with Child's Nutrition - How Can Flavoured Bridging Solve the Struggles of Child Nutrition?
\n43:48 Nestle's Baby Food Cerelac - Making the Category Relevant Again
\n51:01 Indian Food Plate -The Science Behind Indian Nutrition
\n52:49 What Does it Mean to Live Mindfully?
\n58:06 Rapid Fire - Personally Speaking with Proshanjit Dey
\n01:01:29 Connect with Proshanjit Dey
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\n#MarketingNutrition #NutritionMarketing #NutritionalSupplements #KelloggsCereals
\n#KelloggsBrand #DrReddysProducts #KelloggsMarketing #DrReddysMarketing #NestleMarketing #FoodMarketing #HealthFoodMarketing #FunctionalFoods #CelevidaMarketing #NutritionInnovation #HealthTrends