118 - Ben Guttmann on How to Design Messages that Actually Work
In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like \n\nWhat defines a simple message? Why is clear messaging essential in various contexts?\nWhat are the five dimensions of clear messaging?\nHow does design play a role in crafting clear messages?\nWhat strategies can minimize friction in communication?\nHow does empathy contribute to effective communication?\n\nBen Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. \n\nHe is the author of the book - "Simply Put: Why Clear Messages Win\u2015and How to Design Them."\n\nConnect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/\n\nVisit Ben's Website. https://www.benguttmann.com/\n\nBen's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681\n\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. \n\nPlease visit Jasravee at https://jasravee.com/\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \nEmail Jasravee at jasravee@gmail.com\n\n\nIndex\n\n00:00 Preview & Introduction to Ben Guttmann\n03:03 What is a Simple Message\n05:18 When Messages Click - Are Perceived & Understood\n06:49 Perception vs. Salience: Crafting Messages That Resonate\n07:30 Why Brains Prefer Simple - Fluency\n11:04 Why Complicated Fails -The Art of Ruining Organizations\n15:23 Unveiling Design Principles: Benefits vs. Features\n18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly\n24:51How to Design a Simple Message - 5 Design Principles\n27:24 Focus: The Walmart Example of Design Principle\n30:31 Salience: Harnessing the Power of Contrast\n33:33 Empathy in Design: Connecting with Your Audience\n35:31 Minimalism: Reducing Friction for Maximum Impact\n37:51 Simple is Not Easy\n39:06 Future of Communication: The Rise of Simplicity\n43:18 Rapid Fire - Personally Speaking with Ben\n47:25 Connecting with Ben Guttmann\n\n\n\n\nFollow Jagged with Jasravee on Social Media\nCampsite One Link : https://campsite.bio/jaggedwithjasravee\n\nFacebook Page : https://www.facebook.com/jaggedwithjasravee\nInstagram : https://www.instagram.com/jagggedwith\n\n\n #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101