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\u201cThe more people we can influence, the more people we can serve and help.\u201d \u2013 Brian Buffini

From negotiating to collaborating, you need persuasion to get anything done in life. In this episode, Brian takes a deep dive into the art of persuasion, focusing on two powerful books to explain how you can become better skilled at influencing others so you can serve and help them. Topics discussed include why our need to be right means we often miss opportunity, why we all want to feel heard and why empathy is so important. Also outlined are the six principles of persuasion you can use to give customers a nudge in the right direction. \xa0

Interested in becoming highly-skilled in the area of persuasion? Check out our training programs and see how Buffini & Company can help!

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LEARN MORE

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YOU WILL LEARN:

• Why you can't win an argument.
• Why people argue.
• Why great salespeople must be skilled at persuasion.

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MENTIONED IN THIS EPISODE:

\u201cHow to Win Friends & Influence People,\u201d by Dale Carnegie

\u201cInfluence: The Psychology of Persuasion,\u201d by Robert B. Cialdini

\u201cAcres of Diamonds,\u201d by Russell Conwell

ESPN \u201c30 for 30\u201d documentary series

Buffini & Company Heritage Profile

\u201cThe 7 Habits of Highly Effective People,\u201d by Stephen R. Covey

Episode 222, Choosing Hope in a Racially Divided Culture with Miles McPherson

Episode 226, The Magic of Owning a Home

Buffini & Company The Pathway to Mastery\xae

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INSPIRATIONAL QUOTES FROM THIS EPISODE:

\u201cA man convinced against his will is of the same opinion still.\u201d \u2013 Dale Carnegie

\u201cIf your mind isn't open, keep your mouth shut too.\u201d \u2013 Sue Grafton

\u201cIt is better to keep your mouth closed and let people think you're a fool than open it and remove all doubt.\u201d \u2013 Mark Twain

\u201cDisappointment is unmet expectations. And the more significant the expectations, the more significant that disappointment.\u201d \u2013 Bren\xe9\xa0Brown

\u201cTo be kind is more important than to be right. Many times what people need is not a brilliant mind that speaks, but a special heart that listens.\u201d \u2013 F. Scott Fitzgerald

\u201cThere is a distinct lack of empathy in our culture. The more you practice it, the more successful you'll be, the more you'll stand out, the more persuasive you\u2019ll be, the more impactful you'll be.\u201d \u2013 Brian Buffini

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Theme Music: \xa0\u201cThe Cliffs of Moher\u201d by Brogue Wave

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