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\u201cIf you believe business is built on relationships, make building them your business.\u201d \u2014 Scott Stratten

Named one of the \u201cTop 5 Social Media Influencers of the World\u201d by Forbes Magazine, best-selling author Scott Stratten began developing the concept of \u201cunmarketing\u201d as a band manager and promoter in Toronto. However, it wasn\u2019t until the recession that he honed his message and became the leading expert on digital and social media marketing. In this episode, Brian interviews Scott and delves into how a chance viewing of a Les Brown speech inspired him to get into motivational speaking, his early career in human resources and what led him to turn traditional marketing and selling strategies on their head and cultivate the \u2018un\u2019: unmarketing, unbranding and unselling. You\u2019ll learn several strategies for building a following on social media, the dos and don\u2019ts of promoting in your relationships and how great service separates you from your competition, both big and small. By the end of the episode, you\u2019ll have the tools to connect better on all levels with your clients.

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Inspirational quotes from today\u2019s interview:

\u201cAll marketing was push and pray. Mine was pull and stay.\u201d \u2014 Scott Stratten

\u201cAre we storytellers or teachers?\u201d \u2014 Scott Stratten

\u201cIf you make enough noise, people will come calling.\u201d \u2014 Scott Stratten

\u201cThe community will wrap themselves around you when they think you\u2019re one of them.\u201d \u2014 Scott Stratten

\u201cYou\u2019ve got to invest in people before you make a withdrawal.\u201d \u2014 Brian Buffini

\u201cNetworking is the long term.\u201d \u2014 Scott Stratten

\u201cI want to be the catalyst for conversation.\u201d \u2014 Scott Stratten

\u201cGo with your grain. Know what works for you.\u201d \u2014 Scott Stratten

\u201cI want to heighten my strengths. I\u2019ll outsource my weaknesses.\u201d \u2014 Scott Stratten

\u201cJust because you\u2019ve done it doesn\u2019t mean you\u2019ve done it right\u201d \u2014 Scott Stratten

\u201cIf you want to make your business big, you need to make your focus small.\u201d \u2014 Brian Buffini

\u201cIf the number one driver of your business is referrals, you increase your referrals by making yourself more referable.\u201d \u2014 Scott Stratten

\u201cYou can\u2019t outspend and out-innovate a big brand, but you can out-service them.\u201d \u2014 Scott Stratten

\u201cMake your focus to connect as strongly as possible to people.\u201d \u2014 Scott Stratten

\u201cIf you just listen, you\u2019ve already separated yourself.\u201d \u2014 Scott Stratten

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Learn more about Scott Stratten

Website:\xa0http://www.unmarketing.com/

Podcast:\xa0UnPodcast

Books by Scott Stratten:\xa0UnMarketing,\xa0UnBranding,\xa0UnSelling

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Mentioned in the episode: Simon Sinek\u2014Leaders Eat Last Permission Marketing\u2014Seth Godin The 50 Inventions that Shaped the Modern Economy\xa0by Tim Harford Messy\xa0by Tim Harford How to Never Lose a Customer Again\xa0by Joey Coleman

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