Ep. 965 Understanding Fine Wine Consumers | wine2wine Business Forum 2021
Welcome to Episode 965; Understanding Fine Wine consumers with Pauline Vicard and Valentina Argiolas\nWelcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nAbout today\u2019s session:\nWhat does the concept of Fine Wine means for consumers? Who are \u201cthe Fine Wine consumers\u201d? Where are they? How do they buy? What do they drink? Do High Networth Individuals share similar buying profiles? How to meet HNWI\u2019s expectations? Who are the consumers who can influence Fine Wine sales? How can they be identified? In which communities can they be found? How and where do they engage with Fine Wine? What comes next for Fine Wine? How are Fine Wine consumers likely to react to change and disruption? What are the levers of change needed in order to adapt and thrive\nMore about the today\u2019s speaker:\nPauline Vicard was born and raised into a winemaking family in Burgundy, Pauline Vicard has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni\u2019s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.\nTo find out more visit:\nFacebook:\xa0www.facebook.com/pauline.vicard.7\nInstagram: @labelsandgrapes\nTwitter: @labelsandgrapes\nLinkedIn:\xa0www.linkedin.com/in/pauline-vicard-70505b33/\nMore about today\u2019s Moderator\nValentina Argiolas was born in 1977, of a family of wine growers of Serdiana, in the countryside of southern Sardinia, close to Cagliari. From a very early age, she was involved in the Winery\u2019s life, playing among the wine barrels and the crates of harvested grapes, and witnessing for more than thirty years the history of her family\u2019s enterprise. The Winery\u2019s founder was her paternal grandfather, the clan\u2019s Patriarch, who even after handing the family business over to his children remained its bedrock until the ripe old age of 103.\nTo find out more visit:\nFacebook:\xa0www.facebook.com/ArgiolasWinery\nInstagram: @argiolaswinery\nTwitter: @argiolaswinery\nLinkedIn:\xa0www.linkedin.com/company/cantina-argiolas-vini/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, cin cin!