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Welcome to Episode 911; Emerging consumer differentiation in China with Fongyee Walker MW and Davy Leung IWA\nWelcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nAbout today\u2019s session:\nToo often China is spoken about as one market or the \u2018Chinese wine consumer\u2019 described as a monolithic entity. However, the Chinese market is highly segmented and fragmented, with not only geographical delineations demarcating consumer behaviour, but also age-groups, social identifiers and economic status. This talk will analyse various consumer profiles in China and link their traits to wine consumption, both in terms of taste preferences and buying habits.For the wineries looking to build brands in the Chinese market, this will be an invaluable exploration of the diversity of the Chinese markets and will allow for a much more targeted approach to not only identify possible importers and distributors but also to gain insight into the possible end point consumer\nMaore about the Speaker\nFongyee Walker MW (Master of Wine) is the co-founder, with Edward Ragg, of Dragon Phoenix Wine Consulting, Beijing\u2019s first and fully independent wine consulting and educationservice (est. 2007). Fongyee has delivered both WSET course and special trade-targeted wine courses in Mandarin for such bodies as Wine Australia, the Hawke\u2019s Bay Wine Association, the Napa Valley Vintners and numerous other groups, as well as creating a number of unique wine courses specifically tailored to mainland Chinese students. She became the first Master of Wine (MW) resident in mainland China in 2016 with her dissertation on winter vine burial practices in Hebei and Ningxia.\nConnect\nInstagram: @fongyeew\nLinkedIn:\xa0www.linkedin.com/in/fongyee-walker-mw-1426514/\nMore about the Moderator\nDavy Leung IWA is a wine educator, wine connoisseur, wine lover and wine writer who contributes to the wine services and education sector, wine magazines and the renowned business schools in both Hong Kong and China. He believes work-life-balance that he and his clients promote all the time. During working hours, Davy is a Fellow CPA (FCPA) and a specialist of Corporate Finance\nConnect:\nFacebook:\xa0www.facebook.com/davy.leung\nInstagram: @davyloveswine\nTwitter: @davyloveswine\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, cin cin!