Ep. 868 David James | Uncorked
Welcome to episode 868 in which host Polly Hammond interviews David James in this episode of Uncorked\nShow notes:\nComing from a background in fashion photography and cognitive psychology (what a pairing!), David James creates what I think is one of the most dynamic social media accounts on Instagram today \u2014 despite himself being a non-drinker. Today, we talk to David about what it means to capture the essence of a brand and the attention of your audience, without being fixated on what's in the bottle.\nMore about today\u2019s guest:\n\u201cI have tried so many times to give up taking pictures and do something honourable with my life. But it keeps crawling back. I think I am cursed to do it.\u201d\nDavid James has been working professionally in the photography biz since 1999. Since then DJ has worked in New Zealand and New York as a professional photographer \u2013 shooting bands and fashion, and only taking a short time out to nab a PhD in cognitive psychology at Victoria University in Wellington.\n\u201cMake people fall in love with you before you sell them s**t.\u201d\nAlongside his thriving fashion photography client list, in 2018, David took on the wine world as Social Media content and copywriter for Misty Cove Wines in Marlborough, NZ. The result is one of the most dynamic winery social media you'll find on Instagram. \u201c\nLearn more:\nwinery site:\xa0mistycovewines.com/blog/ignore-the-subject\npersonal site:\xa0www.marlboroughlights.com/about\nInsta:\xa0www.instagram.com/mistycovewines/\nMore about the host Polly Hammond:\nPolly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today\u2019s wine businesses. She\u2019s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.\nPolly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.\nWith over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.\nTo learn more about Polly Hammond visit:\nTwitter: @mme_hammond\nInstagram: @5forests\nwebsite:\xa05forests.com/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodcast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!