Ep. 849 Lyndsay Dyk | Uncorked
Welcome to episode 849 in which host Polly Hammond interviews Lyndsay Dyk in this episode of Uncorked\nWith a growing list of communication channels available to us and a shift in at-home experiential marketing, what does PR even mean these days? In today's episode, we talk to Lyndsay Dyk, a Portland-based publicist who specializes in wine and food PR. She'll give us the skinny on everything from influencers to instagram to radio, with some passionate millennial pleas thrown in for good measure.\nMore about today's guest:\nBorn and raised in Oregon\u2019s Willamette Valley, Lyndsay grew up immersed in the legends and landscapes of the American West. Her sense for a good story (and a good time) was honed while pursuing varied careers and studies in literary publishing, specialty coffee, creative writing, and public relations.\nIn 2019, Lyndsay left her role at the book publisher Timber Press in order to return to the hospitality community as a publicist at the Portland firm Little Green Pickle. There, she supported the people whose stories she was most passionate about\u2014winemakers, chefs, hospitality innovators, and other creatives.\nFor clients like these, Lyndsay has conceptualized and managed media events and brand activations up and down the West Coast. She\u2019s introduced seasoned wine writers to emerging producers and local influencers to newly opened restaurants. She has created imaginative virtual tasting kits for top-tier media that begged to be unboxed on Instagram and resulted in placements from Thrillist to Reader\u2019s Digest.\nIn her free time, Lyndsay enjoys gardening with her husband and listening to Dolly Parton, preferably at the same time. She\u2019s most proud of her WSET Level 2 Award with Merit and winning the 2008 Clackamas County Fair Grand Champion Market Lamb.\nTo find out more about Lyndsay Dyk visit:\nwww.fielddaypr.com/\nwww.instagram.com/fielddaypr/\ntwitter.com/lyndsay_dyk\nMore about the host Polly Hammond:\nPolly is the Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today\u2019s wine businesses. She\u2019s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.\nPolly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.\nWith over 20 years of experience in growing successful companies, Polly knows firsthand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.\nTo learn more about Polly Hammond visit:\nTwitter: @mme_hammond\nInstagram: @5forests\nwebsite:\xa05forests.com/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodcast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!