Welcome to episode 831 in which host Polly Hammond interviews Robert Joseph in this episode of Uncorked,\nMore about today\u2019s guest:\nRobert Joseph is an editor at Large, Meininger\u2019s Wine Business International\nRobert is a wine business consultant and an editorial consultant for Meininger\u2019s Wine Business International, which he helped to launch in 2006. In 1983, after living in Burgundy for five years, he launched the Wine International magazine; set up the International Wine Challenge; became wine writer for the Sunday Telegraph and wrote his first book: The Wine Lists. He is the Chairman of the Wine Institute of Asia, and has chaired and launched wine competitions in several countries. Robert has been on the UK Who\u2019s Who list since 2013, and the awards he has received include the Jacob\u2019s Creek \u2018Golden Vine\u2019; \u2018the Best Wine Guide in the World\u2019; the Glenfiddich (twice); The Wine Guild of the United Kingdom Premier; the Marques de Caceres. He regularly appears on television and radio, and he is also regularly invited to lecture at the Wine & Spirits Educational Trust. Joseph is one of the trio behind Hugh Kevin & Robert Wines whose wines now sell over 2.5m bottles per year in 40 countries. His blog is The Joseph Report.\n" I wear several hats in the wine world. These include wine production (as one of the trio behind Hugh, Kevin & Robert, with brands including le Grand Noir, Greener Planet; public speaking (MUST, Wine2Wine, FineMinds4FineWines, Nedbank/Vinpro etc); consultancy (to companies and generic organisations); industry journalism (as editor at large of Meininger's Wine Business International); and teaching - Burgundy Business School, Sonoma State etc).\nCo-creator of realbizwine.com/\nMy next book - The Future of Wine has Changed will be published in June 2020)\nWinner: 2018 Vinventions Award for Innovations\nSpecialties: wine evaluation, wine brand creation, publishing, industry analysis, public speaking, book authorship/editing/publishing."\nIf you want to learn more about today\u2019s guest, you can by visiting:\ninstagram @wine_thinker\nMore about the host Polly Hammond:\nPolly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today\u2019s wine businesses. She\u2019s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.\nPolly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.\nWith over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.\nTo learn more about Polly Hammond visit:\nTwitter: @mme_hammond\nInstagram: @5forests\nwebsite:\xa05forests.com/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodcast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!