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Episode 791 Shaping the Future of Wine Retail for the 21st Century Wine Consumer: case study Vivino - Heini Zachariassen . These sessions were recorded through Swapcard at the Wine2Wine 2021 Business Forum and are being replayed here on the Italian Wine Podcast!\nWine2Wine is an international wine business forum, and has been held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nAbout today\u2019s session:\nOver the last 18 months, online sales at Vivino have skyrocketed across the globe as app users became buyers for the first time and continued to use the marketplace beyond the initial pandemic \u201cstockpile\u201d to search for and purchase their favorite wines. Vivino founder Heini Zachariassen will discuss the consumer behaviors in online wine consumption that are proving to outlast the pandemic, with a focus on how they are engaging with the Italian wine category. He will also discuss how Vivino is growing under new leadership to improve the user experience and continue to democratize the world of wine with the Vivino rating.\nAbout the Speaker\nHeini Zachariassen is Vivino\u2019s Founder and currently serves as a board member and chief evangelist. Largely credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It\u2019s been his passion project ever since. During his tenure, Vivino grew into a community of 30 million users, raised $57 million in funding and rolled out a worldwide wine marketplace. Prior to starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini resides in San Francisco with his wife and three children.\nConnect with Heine Zachariassen:\nFacebook:\xa0www.facebook.com/heinizach\nInstagram: @heinizach\nTwitter: @heinizach\nLinkedIn:\xa0www.linkedin.com/in/heini/\nAbout the Moderator Stevie Kim:\nStevie Kim was born in Korea and raised in the United States. Today, she lives in Verona. At first she attended the NYU \u2013 Leonard N. Stern School of Business. After settling in Italy, she obtained an MBA at Bocconi University, School of Economics and Management. Later, she achieved a postgraduate specialization in Wealth Management at the University of Pennsylvania \u2013 The Wharton School. As Managing Director of Vinitaly International, Stevie has launched and now coordinates a series of new initiatives connected to the Vinitaly brand. Stevie is always seeking innovative ways to communicate and celebrate Italian wine \u2013 with a strong creative emphasis on social media, digital communication, and educational platforms. In 2017, Stevie produced the Italian Wine Podcast, the first podcast in English dedicated exclusively to Italian wine and its personalities; and Italian Wine Unplugged Grape by Grape, a reference book unpacking the hundreds of Italian native grapes in a visually compelling layout. She regularly travels around the world to spread the gospel of Italian wine, with particular attention to USA, Russia, and China.\nTo find out more about the forum visit:\nwine2wine.net/?lang=en\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodcast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!