In Italy, the table wine Tavernello is almost as widely recognized as pizza. The Tavernello brand has enjoyed thriving sales for over 30 years. In this episode, Monty Waldin meets SimonPietro Felice, General Manager at CAVIRO, the Italian wine coop behind Tavernello. Monty and SimonPietro discuss the history of the coop and its effort to make wine of controlled origin. Monty also tries to elicit from SimonPietro the \u201csecret\u201d Tavernello recipe, a blend of wines from 7 Italian regions. Tune in also for a discussion on cooperation, encouraging younger generations to work in the vineyard, and wine consumption trends in Italy. --- [This podcast has been recorded during \u201cVi.Vite \u2013 Vino di Vite Cooperative\u201d an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]