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Episode 564 Steve Raye interviews Paul Mabray CEO of Pix\nPaul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovated direct-to-consumer sales and marketing models with Niebaum Coppola.\nSince then, he has been at the forefront of all major digital trends for the wine industry, including working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital, first by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com.\nHe is considered the wine industry\u2019s foremost futurist and thought leader, able to harness the power and potential of digital tools and methodologies to move the industry into the future.\nIf you want to find out more about Paul Mabray you can check out his social media and website!\nTwitter: @pmabray\xa0\u2013\xa0twitter.com/pmabray\nFacebook: @pmabray\xa0\u2013\xa0www.facebook.com/pmabray\nLinkedIn: @pmabray\xa0\u2013\xa0www.linkedin.com/in/pmabray/\nWebsite: pix.wine\nEmail:\xa0paul@pix.wine\nFor more information on Steve Raye you can check out Bevology inc here\xa0www.bevologyinc.com/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!