Ep. 562 Mike Provance | Wine Business Talk With Colangelo & Partners
Italian Wine Podcast Episode 562 | Mike Provance of 3X3 | Reaching consumers (new and existing)\nJuliana Colangelo of Colangelo & Partners sits down in conversation with Mike Provance CEO of 3X3\nWelcome to this brand-new limited series "Wine Business Talk with Colangelo & Partners" hosted by Juliana Colangelo. This series deals with the wine business and the evolution of technologies in the wine industry; how it's helping consumers and how wineries can effectively use these technologies. Each guest gives listeners valuable guidance on how consumers choose wine, purchase and drink wine.\nMike Provance, PhD is a serial entrepreneur, author, and speaker on technology business model innovation and new venture management. As CEO, Mike leads 3x3, a marketing technology company focused on modernizing the ways brands and liquor retailers engage and sell uniquely to the independent channel consumer. A digital and technology strategy expert, Mike has built groundbreaking technology businesses and launched award-winning digital properties over 30 years in financial services, information services, manufacturing and healthcare industries, and with the science and technology offices of the U.S. Navy and U.S. Special Operations Command. Prior to that, he ran early-stage investments in computing and medical technology for the Ben Franklin Partnership. Mike holds a Ph.D. from George Washington University, an M.B.A. from Penn State, and a B.S. in Management Science from M.I.T.\nAbout 3x3:\n3x3 is a growth marketing company for beer, wine, and spirits brands. The company focuses on democratizing data to help alcohol brands grow according to their goals. How? 3x3 uses proprietary sales data to find ideal local shoppers for brands, then delivers alcohol advertising to them across digital channels. Alcohol brands count on 3x3 to identify, activate, and retain valuable customers who shop through the independent retail channel.\nYou can find out more about Mike Provance of 3X3 by visiting:\nWebsite:\xa0info.3x3insights.com/brands\nCheck out our sponsor for this series Colangelo & Partners colangelopr.com/\nThank you Juliana for hosting this series!\nFollow Juliana Colangelo through any of these channels:\nInstagram:\xa0www.instagram.com/julezcolang/\nFacebook:\xa0www.facebook.com/jules.colangelo/\nTwitter:\xa0twitter.com/JulezColang\nLinkedIn:\xa0www.linkedin.com/in/juliana-colan\u2026lo-mba-04345539/\nInstagram:\xa0www.instagram.com/colangelopr/\nFacebook:\xa0www.facebook.com/ColangeloPR\nTwitter:\xa0twitter.com/ColangeloPR\nLinkedIn:\xa0www.linkedin.com/company/colangel\u2026public-relations\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!