Ep. 489 Trade Shows Pt. 2 | How to Get U.S. Market-Ready with Steve Raye
Italian Wine Podcast Episode 489: IWP presents "How to Get U.S. Market-Ready" with Steve Raye.\nFind all the resources and examples Steve describes in this podcast on his website, listed below.\nSteve "Work your booth, baby. That means don't stand behind the table. Get our in front or at least just beside it and proactively engage passerby with open-ended question."\nSteve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market.\nBevology, Inc. | bevologyinc.com\nHow to Get U.S. Market Ready |\xa0italianwinebook.com/index.php/how-t\u2026ne-and-spirits/