Ep. 444 Steve Raye U.S. Market-Ready | Americans Part 2
Italian Wine Podcast Episode 444: IWP presents "How to Get U.S. Market-Ready" with Steve Raye.\nFind resources such as lists of wine and spirit competitions, franchise states, and more on Steve's website, links below.\nHave you ever been in a business meeting with Americans and wondered: "What is going on in their heads?"\nSteve has got you covered. Here, he walks you through some of the quirks, customs, and tics that may seem, um, "special" to Italian wine and spirit producers.\nThis is "What Makes Americans so American?" Part two of two.\nSteve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market.\nBevology, Inc. | bevologyinc.com\nHow to Get U.S. Market Ready |\xa0italianwinebook.com/index.php/how-t\u2026ne-and-spirits/\nItalian Wine Podcast is a proud media partner of\xa0www.wine2wine.net.