Ep. 424 Steve Raye U.S. Market-Ready | Franchise States

Published: Oct. 25, 2020, 11 p.m.

Italian Wine Podcast Episode 424: IWP presents "How to Get U.S. Market-Ready" with Steve Raye.\nSo what is a franchise state anyway? When developing a U.S. market entry strategy do franchise states merit consideration or should they be ruled out a priori?\nAs always, the more wine and spirit brands can learn about the United States market, the more effective they'll be when it comes time to execute an import and distribution strategy.\nSteve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market.\nBevology, Inc. | bevologyinc.com\nHow to Get U.S. Market Ready |\xa0italianwinebook.com/index.php/how-t\u2026ne-and-spirits/