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Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success"\xa0\n\n\xa0\n\nItalian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.\xa0\n\n\xa0\n\nwine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.\xa0\n\n\xa0\n\nAbout the session:\xa0\n\nHaving a strong online presence is a key aspect of a brand\u2019s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine.\xa0\n\n\xa0\n\nIt is necessary to build one\u2019s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand\u2019s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion.\xa0\n\n\xa0\n\nFind more about wine2wine Business Forum: https://wine2wine.net/\xa0\xa0\n\n_______________________________\xa0\n\nLet's keep in touch! Follow Italian Wine Podcast on our social media channels:\xa0\n\nInstagram www.instagram.com/italianwinepodcast/\xa0\xa0\n\nFacebook www.facebook.com/ItalianWinePodcast\xa0\xa0\n\nTwitter www.twitter.com/itawinepodcast\xa0\xa0\n\nTiktok www.tiktok.com/@mammajumboshrimp\xa0\xa0\n\nLinkedIn www.linkedin.com/company/italianwinepodcast\xa0\xa0\n\nIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/\xa0\n\n\xa0\n\nUntil next time, Cin Cin!\xa0\n\n\xa0\n\nThanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!