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Welcome to Episode 1638, This episode is part of the ITA track series from the wine2wine Business Forum 2023. Today\u2019s guest is Giulio Iazzetta on behalf of ICE, the Italian Trade Agency.\nIn collaboration with the Italian Trade Agency (ICE), a number of market focus sessions will be broadcast in a podcast series on the Italian Wine Podcast, a media partner of the wine2wine Business Forum.\nwine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide.\nMore about today\u2019s guest:\nGiulio Iazzetta is a graduate of the University of Gastronomic Sciences in Piedmont, has an MSc in Wine and Spirits Management, and an MBA in Wine Marketing and Management from the INSEEC Business School in Bordeaux, where he gained his first experience of Vietnam during an internship in Ho Chi Minh City. He has been based in Vietnam since 2019 and is currently Deputy HO.RE.CA. Director for WineCellar, where his main clients include luxury hotels and fine dining restaurants.\nAbstract\nVietnam represents one of the fastest growing economies in South East Asia and is an attractive market for wine and food related businesses. This session will introduce the current wine market situation in the country and why certain brands succeed compared to others in the HORECA channel. We will talk about the main players in the industry, consumer trends, price point and market share in the different channels of distribution together with the projects and activities organized by ITA office for sharing Italian wine and food culture.\nThe objective is to provide a deeper understanding of the current status of the wine sector in Vietnam, with a specific focus on Italian wine and the possibilities for the future.\nConnect:\nWebsite:\xa0www.ice.it/it/mercati/vietnam\nEmail:\xa0hochiminh@ice.it\nMore about the moderator Stevie Kim:\nStevie hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes \u201cOn the Road\u201d, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine \u2013 all in the name of bringing us great Pods!\nTo find out more about Stevie Kim visit:\nFacebook: @steviekim222\nInstagram: @steviekim222\nWebsite:\xa0vinitalyinternational.com/wordpress/\n_______________________________\nLet's keep in touch! Follow us on our social media channels:\nInstagram\xa0www.instagram.com/italianwinepodcast/\nFacebook\xa0www.facebook.com/ItalianWinePodcast\nTwitter\xa0www.twitter.com/itawinepodcast\nTiktok\xa0www.tiktok.com/@mammajumboshrimp\nLinkedIn\xa0www.linkedin.com/company/italianwinepodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!\nThanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!