Welcome to Episode 1568, Bridging the Communication Gap with New Technology in the Fine Wine Supply Chain with Nick Palmer moderated by Pietro Russo\nThis is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast.\nwine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nMore about today\u2019s discussion\nWith the rise in technological innovations, the industry is pivoting how wine businesses worldwide communicate wine information accurately between systems, players in the supply chain, and consumers. The fine wine market and the trade have long suffered from problems associated with product names, making manual transactions prone to errors and ultimately costing more time and money. With the Liv-ex Wine Identification Numbers (LWINs), wine businesses can integrate a universal language that allows computer systems to instantly communicate and increase efficiency in describing, buying, selling, storing, and shipping wines. Retailers, wholesalers, importers, logistics suppliers, publications, and apps can also view scores, tasting notes, and drinking dates all in one place. LWINs is setting industry-wide standards in communication between the supply chain systems, one of the most important aspects of a thriving wine business in the global digital age\nMore about today\u2019s speaker: Nick Palmer\nNick Palmer was born & raised in London. He studied engineering at the University of Birmingham, where a weekend job at a wine store turned into a passion. He has worked in private client sales and trading for the likes of Direct Wines and Armit Wines. After a segue into the technology & software sector in the 2010s, he joined Liv-ex in 2016.\nConnect:\nLinkedin:\xa0www.linkedin.com/in/nick-palmer1/\nMore about today\u2019s moderator: Pietro Russo\nBorn in 1985 in Marsala from a family long dedicated to winemaking, Pietro Russo graduated in Viticulture and Winemaking from Conegliano Veneto and holds a Master\u2019s Degree from Bordeaux. His career includes working periods spent in Bordeaux and Languedoc, Andalusia, New Zealand, and Piedmont, where he has developed a long hands-on experience in winemaking and an insatiable passion for wine.\nSince 2010 Pietro has been working for Donnafugata, where he has the opportunity to produce wines from the most compelling appellations across Sicily, such as Etna, Pantelleria, Vittoria, and Contessa Entellina. In 2020, together with Gabriele Gorelli MW and Andrea Lonardi, Pietro revised the Italian chapter for the New Sotheby\u2019s Wine Encyclopedia. He participates annually in several international wine competitions as a judge.Pietro is also a candidate in the Master of Wine program, having passed the tasting part of the exam in 2019, and currently studying to achieve the famous two letters.\nConnect:\nInstagram: @pietro.russo_eno\nFacebook:\xa0www.facebook.com/pietro.russo.773\nLinkedIn:\xa0www.linkedin.com/in/pietro-russo-4a03a6129/\n_______________________________\nLet's keep in touch! Follow us on our social media channels:\nInstagram\xa0www.instagram.com/italianwinepodcast/\nFacebook\xa0www.facebook.com/ItalianWinePodcast\nTwitter\xa0www.twitter.com/itawinepodcast\nTiktok\xa0www.tiktok.com/@mammajumboshrimp\nLinkedIn\xa0www.linkedin.com/company/italianwinepodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/