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Welcome to Understanding the American Media Landscape \u2014 And How to Pitch Your Brand Effectively\nWelcome to Wine2Wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nAbout today\u2019 session:\nThe American media landscape is shifting quickly, with audiences for digital-only publications outpacing that of traditional media. At the same time, media is becoming increasingly fragmented, with top talent going out on their own as solopreneurs, publishing niche-focused newsletters, podcasts, and videos. In this session, media expert Erica Duecy will survey the American publications and creators covering wine, sharing strategies and tactics to help brands and companies gain earned media placements. Erica has worked as Chief Content Officer and Editor in Chief for multiple wine and spirits publications, and as Digital Editorial Director for some of America\u2019s largest media brands. As such, she has an insider\u2019s perspective on how to pitch and work with the media most effectively.\nAbout the Speakers\nErica Duecy is an award-winning content strategist based in New York, who has led digital editorial programs for several major consumer publications, including Architectural Digest, Saveur, VinePair, and Fodor\u2019s Travel. On the wine trade side, she was the founding editor in chief of SevenFifty Daily, and developed the data and insights practice BevAlc Insights for Drizly, America\u2019s largest alcohol delivery service. Most recently, she led the content team at Pix, a wine discovery platform. A WSET III-certified wine educator, she writes the wine newsletter Bottle Service, highlighting sustainable wines in unexpected ways. Her book \u201cStoried Sips (Random House)\u201d tells the real-life stories behind the world\u2019s most famous cocktails.\nConnect\nFacebook:\xa0www.facebook.com/erica.duecy\nInstagram: @ericaduecy\nTwitter: @ericaduecy\nLinkedIn:\xa0www.linkedin.com/in/erica-duecy-4a35844/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, cin cin!