Ep. 1310 Native Digital Content | wine2wine Business Forum 2021
Welcome to Episode 1310; Why you should be investing in native digital content\nWelcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nAbout this Session:\nWhile different marketing campaigns have different goals, most share one thing in common, no matter the medium. The campaign runs, people did or didn\u2019t see it, and that\u2019s a wrap. Native advertising in the form of content marketing is different. Although a campaign may have a defined \u2018window,\u2019 most publishers who offer this type of marketing campaign allow the content to live on their website or podcast feed indefinitely. This allows well crafted campaigns to continue to reach new audiences for months, even years. We\u2019ll explore this phenomenon through two mini case studies: Fontanafredda\u2019s Barolo-centric campaign with VinePair in 2016 that still draws in thousands of new viewers every month, and E&J Gallo\u2019s sponsorship of VinePair\u2019s Wine 101 podcast.\nAbout the Speaker\nAdam Teeter\nAdam Teeter is the cofounder and CEO of VinePair, the most read publication about wine, beer and spirits in America. Since founding the publication in 2014 Adam has become recognized as an authority on how to make the drinks world accessible to everyone, and speaks regularly about the ever evolving media landscape. Prior to founding VinePair he was the head of growth and marketing for the news and politics publication Tablet Magazine. He is an adjunct professor at the Columbia School of Journalism, teaching courses on digital media, and the winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship. He holds an MBA from NYU Stern with a specialty in Marketing and Entrepreneurship and a BA in Journalism from Emory University.\nTo find out more:\nFacebook:\xa0www.facebook.com/adamteeter\nInstagram: @adamteeter\nTwitter: @AdamTeeter\nLinkedIn:\xa0www.linkedin.com/in/adamteeter/\nAbout the Moderator:\nJosh Malin is the President and Co-Founder of VinePair. Josh loves putting things together \u2014 websites, words, legos, and cases of wine. Prior to VinePair, Josh spent a few years helping to build Ez Texting, an NYC startup, into the leading provider of text messaging services to small businesses. Ez Texting was acquired in late 2012, by CallFire. Josh also co-founded MobileSmarts, one of the earliest (as in monophonic ringtones) and largest distributors of ringtones in North America.\nTo find out more:\nLinkedIn:\xa0www.linkedin.com/in/joshuamalin/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, cin cin!