Ep. 1158 Francesco Minetti | Uncorked
Welcome to episode 1158, in which host Polly Hammond interviews Francesco Minetti, this week on Uncorked.\nIn this episode, we welcome Francesco Minetti live from wine2wine 2022. We chat about my favourite topic: profitable digital strategy. Francesco discusses Well Com\u2019s approach to brand building, the pillars that support good decision making, and he shares recommendations for any winery looking to improve their digital presence. If you're interested in learning more about digital marketing, you won't want to miss this episode. Let\u2019s get into it!\nMore about today\u2019s guest:\nFrancesco was born in Alba and is the owner and CEO of Well com, the largest Italian wine communication agency. He has contributed to the international development of some of the most famous Italian brands, working for Protection Consortiums, large companies and boutique wineries. Co-presenter of the podcast \u201cLa retroetichetta\u201d, he has developed a strategic methodology called identity-centered design and carries out academic research and mentoring for agri-food start-ups. After graduating with honors in Economics from Bocconi, he worked on financial market infrastructure in the London Stock Exchange group in Italy, England and Mongolia. For the past 10 years, he has lived between the Langhe and Milan. In addition to gastronomy and travel, he is passionate about personal growth, music and design.\nTo learn more visit:\nLinkedIn:\xa0www.linkedin.com/in/francesco-minetti-98b44a6/\nWebsite:\xa0wellcomonline.com/en/\nMore about the host:\nPolly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today\u2019s wine businesses. She\u2019s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.\nPolly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years\u2019 experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.\nTo learn more visit:\nTwitter: @mme_hammond\nInstagram: @pollyhammond_\nwebsite:\xa05forests.com/\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodcast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, Cin Cin!