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Welcome to Episode 1078; Does Gen MZ lead South Korean market growth?\nWelcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.\nAbout today\u2019s session:\nThis session will offer an overview of the wine market in South Korea, highlighting how much the market has grown up during the Covid-19 situation. The most popular kind of wines of this period will be presented, considering whether the trends will continue.The consumption power of MZ Generation will also be addressed, starting from the new concept of wine culture for them and how can we use it for Italian wines.\nAbout the Speakers\nDongmyung Hong IWA\nHong Dongmyung runs Vinovino, a company that imports only Italian wines to South Korea. This company was established in 2002 as a family business. Now, Hong is the CEO and works with over 50 producers from Italy.\nConnect\nFacebook:\xa0www.facebook.com/profile.php?id=100003095887470\nInstagram: @hong_dongmyung\nLinkedin:\xa0www.linkedin.com/in/dongmyung-hong-2a409a98/\nModerator\nSummer Lee is a staff journalist specialized in covering news in the food and travel industries for the Korea JoongAng Daily, an English daily in Korea. She tells the global community what\u2019s hot among locals in Korea, and brings new updates from all across the world to readers in Asia. She works closely with restaurant chefs, sommeliers, hotel managers and any culinary or travel experts to make informative yet exciting reading materials, and also provides insights she has gathered from her experiences. She shares her daily food journey on her Instagram @summerlytaste\xa0to record what she experiences.\nConnect\nFacebook:\xa0www.facebook.com/summerlee08\nInstagram: @summerlytaste\nLet's keep in touch! Follow us on our social media channels:\nInstagram @italianwinepodcast\nFacebook @ItalianWinePodcast\nTwitter @itawinepodast\nTiktok @MammaJumboShrimp\nLinkedIn @ItalianWinePodcast\nIf you feel like helping us, donate here\xa0www.italianwinepodcast.com/donate-to-show/\nUntil next time, cin cin!