Your One Key Metric: eCommerce
Every startup has one key metric to grow their business to the next level.\xa0 For eCommerce, the key metric is sales conversion rate. Your conversion rate is the percentage of visitors who make a purchase.\xa0 For most sites, the conversion rate is 1 to 5 percent. You can find it manually by dividing the number of people who bought a product by the total number of visitors. \xa0 In many sites, there are micro-conversions going on throughout the site that lead to a purchase. For instance, a user clicking on a product on a category page is a microconversion, because it takes the customer down the path to a sale. \xa0 You can use these smaller conversions to better understand your overall conversion rate. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today!