Startup Funding Espresso Why Your Startup Needs a Brand
Why Your Startup Needs a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Branding is more than just a logo. Your logo is your visual identity. Your brand is the promise your startup makes to the market. Here is a list of reasons to craft a brand for your startup: It gives the startup a singular message that underpins all marketing. Over time, the brand can become an asset to the company and make it more valuable in an exit. Branding differentiates your startup from the competition. It can generate more sales as customers prefer companies with brands over ones that don\u2019t have one. Branding generates repeat business as customers become loyal to brands. Branding fosters social proof which motivates new customers to try your product. Your startup needs a brand. Consider what promise you are making to the market with your startup that sets it apart from all others.\xa0 Craft a branding strategy for your startup with that promise in mind. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .