Startup Funding Espresso Why Rebrand Your Startup
Why Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are times when a startup should rebrand itself. Here\u2019s a list of good reasons: Your current brand no longer reflects the values and mission of your startup. Your startup changed position in the marketplace and the brand no longer matches the promise you made. Your startup has grown and is now in a new market sector. Your startup merged with another company and the new company\u2019s mission statement is different. The brand positioning statement is out of date with the market which may have shifted. The company\u2019s image needs a new voice that resonates with the market. Your target customer has shifted and you need to follow the customer. A crisis has transformed the company and is no longer the same. Here\u2019s a list of not-so-good reasons: The logo looks tired and stale. The company is looking for a short-term boost in sales.\xa0 The leadership has changed and is taking the company in a new direction. Consider these reasons for rebranding your company. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For more episodes from Investor Connect, please visit the site at: \xa0\xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .