When To Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are times when you need to rebrand your startup. Here\u2019s a list of reasons: You\u2019re attracting a larger customer base. You're changing the target market to reach a new audience. You\u2019re updating the brand to represent the current product offering. Your startup is merging with another company. Customers confuse your logo with other company logos. The brand you chose does not stand out in the market and no one can remember it. Your competition has changed and you need to differentiate better. Your startup has gone through a crisis and needs a fresh start. The startup has evolved into a new business and the brand no longer reflects the company. The logo design is out of date and needs to be updated. Consider these situations as a catalyst for rebranding your startup. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .