Startup Funding Espresso -- Whats Your Current Growth Story?
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, you must have a growth story. Investors want to know your business is in motion with momentum and traction. Investors look for activity in four areas: sales, team, product, and fundraise. These are the factors under the control of the startup.\xa0\xa0 Other factors such as competition, market size, and growth are not interesting. Investors want to know what you are accomplishing, not what the market is accomplishing. In every contact with the investor, bring up a key result in sales, team, product, or fundraise. Most startups spend their air time with investors focused on the forecast. Instead, show how your company is executing today. Make sure you follow up to demonstrate how the growth story continues.\xa0 It takes about four updates before the investor becomes convinced there\u2019s a growth story underway. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Music courtesy of