Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The elevator pitch can do more for you than just give you a short-form pitch. It boils down your pitch to the bare essence. This helps you focus on your core value proposition. It helps you think through your pitch so you can prioritize the most important points. It gives you messaging to use online through social media and email where the formats lean to the short form. It gives you the opportunity to show what your product can do. Specific case studies are often helpful in communicating your value proposition. The pitch is short which triggers the listener to ask questions to learn more. The short form makes it easy to drop into conversations and answer questions such as, \u2018what does your company do?\u2019 Long-form pitches often provide so much information that the listener can\u2019t identify what your product does and why they should care. Boiling it down into this format makes it very clear. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0\xa0 Music courtesy of