Startup Funding Espresso What Is a Marketplace Business Model?

Published: July 11, 2023, 10 a.m.

What Is a Marketplace Business Model? Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The marketplace business model is becoming increasingly popular among startups. A marketplace business connects buyers and sellers through a platform. The platform facilitates the transaction and does not produce or provide the product or service. The platform often handles the payment, facilitates the logistics, and more. Examples of companies using the marketplace model include Uber and Amazon Business. Marketplaces can be business-to-consumer or business-to-business models. Uber is primarily a business-to-consumer model in that it facilitates rides for end users. Amazon Business is an example of a business-to-business marketplace that lets a business sell its services to another business. There are also consumer-to-consumer marketplaces such as eBay when it began in which consumers would sell their garage sale items to other consumers. There are vertical and horizontal marketplaces. Vertical marketplaces focus on a single category or market. Horizontal marketplaces sell across segments. Marketplaces use different monetization models including listing fees, transaction fees, or subscriptions. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .