Startup Funding Espresso -- Volume Pricing
Volume Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Volume pricing offers a discount for products or services bought in volume. Traditionally a discount was justified if a customer bought ten or more units of a product because the cost of sales was lower. Sellers used it as an incentive to encourage larger order sizes. Traditionally, a discount price would be set on unit sales from 10 to 50, and a higher one for 50-100, and so forth. The discount would increase as the user bought more products. The advantage of volume pricing is that it encourages higher purchases. Often competitors offer volume discounts requiring you to do the same. It can be used as part of the promotion of the product as well. The disadvantage to volume pricing is that it cheapens the value of the brand as it treats the product as a commodity. Also, it reduces the revenue. To set your volume pricing first consider your core pricing model and maintain it. Review the competition to see what is offered and how customers will compare you to. Know your cost to build and deliver the product and don\u2019t go below that price in discounting. Identify typical purchase volumes and set up discounts for each tier. Set your discounts to last a limited amount of time so if the market conditions change you can modify your discount pricing. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .