Understanding the Buyer\u2019s Strategic Roadmap Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In selling your business, it\u2019s important to understand the buyer's strategic roadmap. Here are some reasons why you should know it well: You can position your business for acquisition more effectively if you know how your business fits into the buyers\u2019 roadmap. You can communicate the value proposition of your business better. You can adjust the risk-reward characteristics of the acquisition to fit the roadmap. You can show your business has a competitive advantage over competitors. You can better show how your business is synergistic with the buyer\u2019s business. You can provide multiple scenarios for how to merge your business into the buyer\u2019s business. You can provide a better integration path by knowing the buyer\u2019s business. Research the buyer\u2019s strategic roadmap with these points in mind.\xa0 \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .