Startup Funding Espresso -- Three Key Stories to Tell for Your Startup
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are three stories every startup should be able to tell to investors.\xa0 The first is your origin story which tells why you started the business to begin with and how you got to where you are today.\xa0\xa0 This story answers the question, \u201cWhy are you doing this?\u201d which usually comes from the storyline, \u201cI had a problem. I couldn\u2019t find a solution, so I created my own.\u201d\xa0 The second story is that of your customer and the problem they have. This story starts with a \u201cday in the life of a customer\u201d and describes what they do, how they work, and what problems they face. The customer has this problem - it costs them this much each year and they are motivated to find a solution. You then drop your product in as the ideal solution. The third story is the \u201cWe can make the world a better place\u201d.\xa0 In this story, you paint a big vision of a bold future where everything is better.\xa0 It follows the \u201cimagine if we had this problem solved and how much better everyone would be.\u201d You then show how your solution gives everyone that better world. Write out your version for each of these three stories and practice it before talking with an investor. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ____________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group