Startup Funding Espresso -- The Pitch Deck: The Value Proposition Slide

Published: Aug. 3, 2020, 3:13 p.m.

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In your pitch deck, the tenth slide is the Value Proposition slide. The Value Proposition slide shows what value your product/service brings to the customer.\xa0 It should answer the question, \u2018what benefits does it offer\u2019 and \u2018why customers will choose you over competitors\u2019.\xa0 If you haven\u2019t already identified your value proposition, then make a list of key benefits your product offers. Prioritize them from the most important to the least. Take the top one or two benefits and write out a simple statement that describes how your product is better and why someone would use it. The value proposition can focus on the product, the service, the brand, or the team. Over time, you can tighten it into a 5 to 7 word tagline. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today.-----For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group