Startup Funding Espresso The Investor Update Email
The Investor Update Email Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After you have pitched an investor it\u2019s important to update them on the progress of your startup. Investors look for momentum and traction in the startup before investing. Forecasting high revenue is not the same as actually demonstrating a growth story in progress. The update should go out no less than once a month. The email should be short and to the point. In the subject line put the name of your company and the word update with the month and year.\xa0 Remind the investor that they heard your pitch and list in short, bullet points updates about sales, team, product, and fundraising. Investors look for the progress you are making and not market news or competition updates as they want to know what you are doing. In most cases, they will not reply. It\u2019s not the depth of information that counts but rather the consistency of the updates that matters. It takes seven touches to close a sale so it takes seven touches to close an investor. Each email lets the investor peel back another layer of the onion and become more familiar with you and the startup. It\u2019s not the pitch that motivates the investor, but rather it\u2019s the follow-up. Focus on key points about the business such as sales pipeline, team activities, product development status, and planned fundraising amounts with valuations. Ask for advice and feedback as well to engage the investor. Finally, an investor email campaign will be far more effective if you\u2019ve built a list of investors who know your deal. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .