Startup Funding Espresso -- The Importance of Storytelling for Your Startup
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Storytelling is a key skill for any startup raising funding. In the early days of a startup, the product and team aren\u2019t fully developed and customers are typically not fully engaged.\xa0\xa0 The investors look to the founders to understand the potential of the business.\xa0\xa0 The founder who can articulate a clear vision of the company and fill in the gaps can win over the investor.\xa0 Such a skill demonstrates to investors the ability to win over potential employees, future customers, and critical partners to make the business successful.\xa0 If you can\u2019t convince an investor of your story, how will you convince a customer to buy from you? When talking to investors, the story comes into play when you are defining the problem you are solving.\xa0 After that, the pitch goes to the specifics of the company - product, team, market - where the story form is less relevant. Overuse of the storytelling technique throughout the pitch can drag out the process. When an investor asks how many people are on the team, it\u2019s best to give a straight-up number rather than a story that explains the history of hiring each team member. If the investor is interested to learn more, then they will ask. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0 For Feedback please contact info@tencapital.group\xa0 Music courtesy of .