Startup Funding Espresso -- The Importance of Follow-Up
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. So many entrepreneurs think the most important moment in the investor engagement is the pitch.\xa0\xa0 In fact, the pitch is the second most important.\xa0 The most important moment is the follow-up after the pitch. The pitch establishes the relationship and sets the context. It\u2019s a foundation upon which you now must build the case for funding your startup. The follow-up both in emails and in person should demonstrate how you have a great business and how it\u2019s moving forward. Investors don\u2019t know how your business is progressing unless you tell them. The rule of startup fundraising is, \u201cif you don\u2019t tell them -- it didn\u2019t happen\u201d,\xa0 at least not in the investor\u2019s mind. At the end of your pitch ask the investor about the best way to keep them up-to-date on your progress.\xa0 Is it a monthly email? Is it a coffee or is it a phone call? And whatever method you choose, make sure you keep at it. It takes seven touches to close a sale -- so it takes seven touches to close an investor. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\u2019s go startup something today.-----For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group