The Importance of Company Culture Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Company culture shows the values, decisions, and behaviors of the founders and employees in a company. It\u2019s important for founders to actively build the company culture. This is done primarily through the people you hire and the decisions you make. Building the right culture will go a long way to achieving startup success. Here are some key areas impacted by company culture: Employee engagement -- employees in a strong company culture that matches their values have a higher level of engagement. This translates into higher-quality work. Productivity -- engaged employees generate a higher level of output. This translates into higher profitability. Reduced turnover -- engaged employees stay with the company longer and typically leave only for non-work reasons.\xa0 This translates into a more stable workforce. Recruiting -- engaged employees make it easier to recruit new employees as they look for those who match their values. This translates into a lower cost of hiring. Consider these benefits in fostering your company culture. \xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let\u2019s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: \xa0 Check out our other podcasts here: \xa0 For Investors check out: \xa0 For Startups check out: \xa0 For eGuides check out: \xa0 For upcoming Events, check out \xa0\xa0 For Feedback please contact info@tencapital.group\xa0\xa0\xa0 Please , share, and leave a review. Music courtesy of .